Abstract
Against the backdrop of the current scientific discourse on the shortage of skilled workers in the real estate industry, AI technologies are becoming increasingly important in the digital age. The availability of qualified specialists over the entire life cycle of a property represents an increasing challenge for real estate companies. The aim of this research project is therefore to use a comprehensive literature analysis and an empirical study to find out what influence the use of artificial intelligence has on working life in the real estate industry and what organizational requirements must be met in order for AI technologies to be accepted within companies. The focus here is on Deci and Ryan’s self-determination theory in conjunction with the integrative TAM model. The results of the analysis make it clear that the use of artificial intelligence has a noticeable impact on people, with perceived acceptance and use going hand in hand with a respectful approach to the technology in the real estate industry. The integration of new AI technologies is changing the dynamics in the workplace and at the same time offers opportunities for employees to develop their skills as part of their daily paperwork. The insights gained provide an outlook on the opportunities and challenges that employees and companies in the real estate industry must face in order to successfully shape the necessary use of AI technologies. As a result, the appropriate use of AI in the real estate industry can lead to healthy and efficient interaction between humans and machines and thus create an attractive and promising basis for digitalization in the real estate industry. (…)
Alexander Maximilian Röser
Senior Consultant @WEPEX
My research interests include Artificial Intelligence, Data Science and Digital Transformation.